Client

Akademikerhilfe

Project Specifics

  • Brand Design
  • Logo Design
  • Brand Guide
  • Social Media Graphics
  • Print & Digital Assets
  • Presentation Slide Deck

Project Description

Akademikerhilfe Österreich is one of Austria's longest-established providers of student housing, with over 100 years of institutional history. The brief was a full brand relaunch: new logo, new visual identity, and a comprehensive brand guide for internal teams and external partners.

The logo design centers on a house symbol paired with a refined wordmark, translating the organization's core promise: stable, trustworthy living for students, into a clear and lasting visual language. The color palette of Elite Blue and Mint balances institutional credibility with approachability, while the typographic system pairs the character-driven Erstoria with the highly legible Brandon Text.

The brand guide covers all key touchpoints: logo variations and usage rules, color and typography specifications including fallback fonts for internal document use, iconography, photography guidelines, and advertising layout principles. Deliverables included a developer-ready handoff for the external Drupal agency responsible for the web implementation.