Client
Akademikerhilfe
Project Specifics
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Brand Design
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Logo Design
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Brand Guide
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Social Media Graphics
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Print & Digital Assets
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Presentation Slide Deck
Project Description
Akademikerhilfe Österreich is one of Austria's longest-established providers of student housing, with over 100 years of institutional history. The brief was a full brand relaunch: new logo, new visual identity, and a comprehensive brand guide for internal teams and external partners.
The logo design centers on a house symbol paired with a refined wordmark, translating the organization's core promise: stable, trustworthy living for students, into a clear and lasting visual language. The color palette of Elite Blue and Mint balances institutional credibility with approachability, while the typographic system pairs the character-driven Erstoria with the highly legible Brandon Text.
The brand guide covers all key touchpoints: logo variations and usage rules, color and typography specifications including fallback fonts for internal document use, iconography, photography guidelines, and advertising layout principles. Deliverables included a developer-ready handoff for the external Drupal agency responsible for the web implementation.


